Now faster. More connected. Built for teams.

Clicks don’t pay the bills, revenue does

Stop wasting time on clickmaps. Optimize for revenue with the only on-site analytics platform that ties dollars to every element on every page.

Redesigned experience for faster load times

Slack notifications for realtime visibility

One-click chart exports for client & internal reporting

In-app notifications and integrated support

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What is Heatmap.com?

Heatmap.com is an on-site behavioral analytics platform built specifically for ecommerce. Its core differentiator: it ties every click, scroll, and session directly to revenue. Where tools like Google Analytics, Hotjar, or Microsoft Clarity show you what users do, Heatmap shows you what each action is worth in dollars — revenue attribution on every single element of your site, down to the mobile nav.

Who it's for

Ecommerce and DTC brands — particularly established stores doing meaningful volume (roughly $100K+/month) where small conversion changes translate into real money. It works with any CMS (Shopify, WooCommerce, WordPress, Webflow, BigCommerce, custom builds), with especially deep native integration on Shopify.

Main use cases

• Pinpointing exactly which page elements drive sales vs. which just take up space
• Finding where buyers drop off in the funnel and quantifying the revenue lost at each step
• Prioritizing A/B tests by dollar impact instead of guesswork ("moving reviews above the fold is worth $11K/mo")
• Optimizing product pages, landing pages, and checkout flows for profit
• Session recordings tied to purchase outcomes, so you can see how converting customers actually behave

Key features

• Revenue-attributed heatmaps and scroll maps (the flagship — revenue per element)
• Funnel and customer journey analysis with revenue impact per drop-off point
• Session recordings with purchase-outcome data
• Real-time analytics (see the effect of a change within hours, not weeks)
• Built-in AI insights — ask plain-language questions and get data-backed answers in seconds
• An MCP server that plugs Heatmap directly into Claude, ChatGPT, Cursor, or your own AI agents

USPs / why brands pick it

1. The only platform that puts revenue on every element — clicks measured in dollars, not counts
2. Ecommerce-native, not a generic tool retrofitted for retail
3. RPS (Revenue Per Session) as the north star — optimize for profit, not vanity metrics like pageviews
4. Fast, lightweight setup — ~2 minute install, 8kb snippet, no measurable site-speed hit, GDPR compliant
5. Consolidation — replaces the GA4 + Hotjar + Clarity stack with one tool